Karl-Theodor zu Guttenberg has resigned ( resignation statement in the text). And I am firmly convinced that it is not the plagiarism scandal was in itself, the most popular politicians ultimately forced to resign. He would have survived. He is a victim of a bad crisis management has become ...
But how does real crisis management? What should be communicated as to prevent the end, everything is worse than it already is?
Good crisis management must meet two main requirements:
Positive! Offensive!
means:
first You act instead of reacting.
action you are considering, but quickly. Better You talk as that is talked about you. Do not go into a permanent defensive posture, from which you are constantly busy with the writing of denials.
second Generate maximum transparency.
Put all the facts on the table. All. Also, the (so far) no one has yet discovered or communicated. Hope or you do not trust that something is coming to light.
third Avoid negation.
Avoid emotive words in communication - with the words, the pictures, in spite of negation:
Now think red is not a monkey!
What have you just thought? Let me guess ...
Wrong: I'm not a liar.
Correct: I say the truth.
Wrong: There is no reason to panic.
Correct: The situation is under control.
5th Show humility.
If you are guilty, ask credible excuse.
If necessary, consider further consequences.
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