Nearly 9 million viewers and a market share of almost 50 percent (14-49 years) gave jungle camp a furious finale. With his celebrity casting RTL format was the lead in audience ratings and market share significantly behind. RTL But it creates not only in this way in the living room. The day after is it directly to other media channels to consumers. Newspapers, magazines, radio, online - everywhere is the camp number 1 topic of conversation Or it would at least see.
But how do they do that?
(fast) is easy: Media and communication psychologists have ever studied even know what a piece of information for as many people and so that readers, listeners and viewers interesting. They have identified ten relevant features:
first Novelty
really live here, we're not, but a little bit. So it seems. Daily one hour (or longer) the highlights of the last 24 hours. And only in the evening show at first hand. And who has not seen yesterday, has just missed something.
second The close proximity
must be given not necessarily geographically - only few can (and want) to imagine life in the jungle. Nearby you can also create themes: belonging to certain groups of people who find themselves in certain situations - and both are in the camp so a lot: candidates with whom we feel connected more or less, and situations that can follow us, or have experienced similar already.
third Concern and scope
concern and scope? Never! Who of us, the driver should have been there consequences? Actually, for anyone. And improperly? For those who sympathize with one or the other camp residents. And there is, pardon was, indeed for any one candidate here: for folk music and pop fans, for casting-show enthusiasts, for the 68, for series-gazing, for wishing to marry, for amateur and professional athletes ...
4th Benefit or harm
Benefits: Join the conversation to the next morning in the canteen.
damage: Do not talk to the next morning in the canteen.
5th Progress and innovation
of progress I would not just but the many innovative jungle tests anyway: talk. Let's see what today has come up again ...
6th It requires unusual
probably no further descriptions.
7th People
people make an information and interesting to a message. Especially when we "know" these people - that is not necessarily personally, a few celebrities do it.
8th Emotions
Only a few of the headlines:
- Tränentag in the jungle camp
- family letters bring campers to cry
- Plays Jay with Indira's feelings?
- Fies: Final friend did!
All headlines are from the jungle camp site - there's even more ...
9th Provocation and drama
This is ensured by the candidates in camp and after. And if not, the moderators have enough provocative slogans in stock.
10th Adult
Yes, too ;-) see
you, the camp has everything an information (a few people sit in the Australian bush and distribute the time) to a message (information and items 1 to 10) makes. And as for journalists and editors information and its relevance to their readers, viewers and listeners exactly the assess the same characteristics, they are also not beat around the camp. And all of us that we are the nightly jungle life does not do that on TV, are nevertheless well informed.
leaves the answer to the question of what PRler can learn from the jungle camp: If you want your text meets with journalists on open arms, you make the information a message. This goes without jungle camp. Here's how: (. Pdf) The successful press release
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