Exclusive reported yesterday the FTD that Verteidungsminsterium planning an advertising campaign in image. "Following the suspension of compulsory military service could be just the recruits, which is in the Ministry of Defence is concerned. Now, the troops will place advertisements in Springer-media. In the eye, it has mainly foreigners and unskilled workers," it says in the article. He continued: "Data from the Ministry projects the campaign will begin in March and run in the newspapers 'image' and 'Bild am Sonntag' and the online edition of 'image'." (For full text of FTD ).
course, immediately turn up the waves of "gifts" There is talk Guttenberg grateful to image, show reciprocate ...
But, honestly, who wants to achieve the said target group across Germany as optimal as possible, the image is the first choice. And that applies to both the scope and the cost (both in proportion). Anything else would be a waste of taxpayers' money. The choice of this medium for this purpose is good and right. And it needs no human being has a doctorate of music.
So in image campaign. Where else?
Better ideas than happy to comment on this blog ...
update on MEEDIA :
"A spokesman for the Federal Ministry of Defence said on MEEDIA inquiry, that the decision failed in favor of the Springer-sheets, because of the scope and target audience would best fit the army.
The advertising campaign which covered but in different media. run from March Accordingly commercials on radio and television, said the spokesman. "(to full text at MEEDIA )
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